Camouflage or the art of blending into the surroundings is commonly used by soldiers. Photographers too have adopted this. Now I see camouflage costumes, covers for tripods and lenses, backpacks and camera-bags, tents, water-bottles, flash-lights and what not.
Why soldiers use camouflage? Our eyes see colors in the day-light and our subconscious ignores anything that does not stand out. Person covered in green and yellow camouflaged costume is therefore difficult to notice in a forest compared to another person dressed in red. The one in red will stand out (to some extent due to the effects of color theory too on our minds). The soldiers in their camo-dresses, can therefore remain hidden from other soldiers.